Liu Jo was conceived in 1995 by brothers Marco and Vannis Marchi in Carpi, a town renowned for its textile-making tradition. Its growth led to an international expansion project, with the brand establishing itself in Europe, Africa and Asia. Its mission is to highlight femininity through style that is casual yet always elegant and contemporary. Its dresses, jumpers and cardigans are designed to create eclectic and bold looks, a feat made possible thanks to the focus on seeking out the finest fabrics and painstaking attention to detail. Today, Liu Jo is synonymous with quality, innovation and Made in Italy aesthetics.